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Jun 22nd, 2008 by Will Potter
Welcome to GreenIsTheNewRed.com’s online store! Your purchases and donations directly support maintaining this website and expanding our efforts to educate the public. Thank you!
*”Domestic Terrorist” Apron

“Domestic.” Terrorist. Get it? There’s nothing funny about the FBI labeling environmental and animal advocates the “number one domestic terrorism threat.” But with the Feds attempting to infiltrate vegan potlucks, why not accessorize?
Kim is shown here being a great sport and glamming up the “Green Scare.” These black aprons, screenprinted with green ink, have pockets and an adjustable strap. Happy “terrorizing”! (But be careful in the kitchen. Did you know tofu makes you gay?)
$20. FREE SHIPPING for U.S. orders!
International orders: additional shipping costs will apply.
*”Eco-Terrorist” Running Shorts

Eco-terrorist Bootie Shorts
Corporations and the politicians that represent them have been exploiting public fears of terrorism to push a political agenda, branding animal rights and environmental activists as “eco-terrorists.” Well, if you’ve been following this Green Scare, you know there’s really only one place that term belongs. And that’s on your… um… uh… shorts!
American Apparel running shorts, 100% combed cotton (super soft), black with black trim, green print on the butt. We have them in XS, S, M, L, and XL. Like all American Apparel stuff, they’re a slimmer fit.
I’ll have a photo of these on female and male models soon. (Trust me, you did not want a self-portrait of Will Potter in bootie shorts.)
$20. FREE SHIPPING for U.S. orders!
International orders: additional shipping costs will apply.
*Green Scare Benefit CD
Peregrine and Auryn have put out a Green Scare benefit CD, and were kind enough to offer a box of them for sale on GreenIsTheNewRed.com.
“Shackles, interrogation, their prisons, their profits, their jails detain, but they can’t kill this rage.”
Only $8, postage paid, and every dollar goes to raising awareness of the Green Scare (specifically, every penny will be used to make another large print run of the Green Scare fliers, because they’ve been so popular). Order online!
Here’s a song from Peregrine, “Reduced to Ashes”:
Thanks to Kevin Tucker for the CDs!
$8. FREE SHIPPING for U.S. orders!
*Stickers
Only the latest cutting-edge technology from GreenIsTheNewRed.com: stick ‘em on things. They’re not really for “sale,” just make a donation and we’ll send you some. 
*Donations
Every donation goes a long way to keeping this website running. Thanks to everyone for your continued support.
*More to come.
We have a few ideas, but what would you like to see here? Let us know.






Hello everyone. Here’s my thing with this whole merchandise idea- and I absolutely mean this politely. But I have a lot of concerns about the popular use of selling items to earn money- which is not to say that everyone goes about it the same way- but I guess my thinking is that at the end of the day the real winners are often the producers of the products. Perhaps it is just ingrained in our culture that we have to “get” something before we support something, and we can see the impact of that thinking in the form of wasteful calendars and free address labels. We can see that thinking with the big show at Wal Mart for earth day or the pink ribbon products for breast cancer that are often attached to products that contain carcinogens. I’m not likening it to THAT, and I think awareness is great. But I think it is important for people to get out of the habit of thinking that shopping is the answer to supporting things we believe in. Sometimes 1/4 or less of the money goes to the cause. This is a scenario that I think we might be wary of embracing.
Some would say that this thinking ties the hands of fundraisers. Nobody wants that. Not really. But we can perhaps use products with a statement about how much goes to the cause, who produces the product, an option to just send the profit and cut out the middlepeople.
Just my two-cents, after some appalling experiences with raising money and the truth behind it.
Lynn: Everything related to this website (the articles, design, audio/video, media outreach, publicity… everything) is volunteer based. Nobody has ever made any money off of this website, and in fact, I’ve personally taken on credit card debt to keep this project going, and even more debt to speak at grassroots political events when organizers can’t cover travel expenses.
If you have (feasible) suggestions on covering some of these expenses without selling anything, please share. Best, Will
I’m so glad this is available – I’ve been wanting one ever since I saw Isa wearing hers. I’m digging your model, too!
Hi, Kim!
[...] But back to New Jersey, home of HLS and setting for the infamous miscarriage of justice perpetrated against the SHAC7. As it happens, the very entertaining Strange Maps blog has just published an eerily cheery 1950s map showcasing all of New Jersey’s prisons as if they were tourist destinations. Another item for the new Green Is the New Red shop? [...]
Cute apron.
Like you, Will, I run websites that aren’t for profit. I am willing to donate my time and skills, but somethings cost money – like hosting. I think your apron idea is a good one – and fits with the theme and readership of this blog.
i <3 these aprons!
I don’t have a problem with this, as long as you need an apron, you may as well support a good cause, but I do hope this is made with organic cotton or hemp.
Would also like to know what the stickers are made of.
I absolutely love the idea. I will be buying one (or two) so I can use it at my job (we have a monthly cooking class) and I’ll have it in time to use when our family gets together to make tamales in December (me and my niece make Vegan ones of course). It’ll be a good conversation starter (I swear when I tell people about the FBI and vegan potlucks, they think I’m exaggerating).
P.S.
Is the “greenisthenewred.com” website address printed on it?
We decided to leave off the website address, thinking it would be a conversation starter exactly like you said (plus they ended up looking a lot better this way, and costing less to print) . That’s great you’ll put them to use at your work! And I want a tamale!
did the person who said we shouldn’t have to buy something to show our support follow up her post with a nice donation to this site?
can’t wait to get our apron, thanks for making something fun and engaging will.
Thanks Josh! Since selling stuff on this site apparently makes me a “capitalist,” I’ll live up to the rep by encouraging everyone to check out your store, Herbivore, and CONSUME CONSUME CONSUME.
It’s not about the ideological ramifications of selling items for a profit. How are you shipping these goods to people? Are these items made in factories that pollute the environment and employ underpaid workers who commute to their job in a car? Do you use gas to ship them to a secondary location? How are they being shipped to the customers? Are they being wrapped in plastic? Is your entire website promoting green living while trashing the earth?
Chloe: I have no idea how the people who made these aprons commute to their job. And “trashing the earth”? Let’s get a grip on reality, here.
It’s easy to nitpick and shake fingers, it’s much harder to actually make positive contributions that help bring about change.
I’ll reiterate my request that if you, or anyone, have feasible suggestions of ways to cover basic operating costs without selling anything, please let me know.
Until then:
This will be the last response I post to negative comments in this thread. If you feel it is appropriate to issue condemnations of me or this site, and the production of 100 silly aprons, go right ahead. However, this is an all-volunteer project, and we feel there are more pressing tasks at hand.
Best,
Will Potter
red s still RED….
It’s hard for me to see the Apron because of the very sexy lady wearing it.
I don’t think selling stuff on your site makes you a “capitalist” if you do it in order to keep the site up and running. To me a Capitalist is someone or a corporation that’s out to make a profit, and does so even if it exploits others in some way.
I realise that this is a non-for-profit site. Having said that, I also believe that since we all have to do something to support ourselves, why not make it something that you feel will create positive change in the world? Even if the aprons were being sold for profit, I don’t see anything wrong with that.
However I completely agree with what MCR said and I’m also concerned:
“I don’t have a problem with this, as long as you need an apron, you may as well support a good cause, but I do hope this is made with organic cotton or hemp.
Would also like to know what the stickers are made of.” -MCR
I just wanted to pop by and say thank you! I received my apron so quickly and just in time to make tempeh enchiladas. (iMuy domestico!) Thank you!
Glad you like it Mel!
Those enchiladas sound so good right now. (And a margarita or two!)
WILL, U R SUCH A CPIATALIZMS LOL.
oh. hi. nice website.
I love my domestic terrorist apron and get lots of covetous compliments on it. As a matter of fact, I think it’s actually improved my cooking, and my clothes are a lot cleaner; so thanks, and keep up the good work!
I have this constant conflict in my own head trying to decide if the super right or the super left drive me more crazy. on one hand the right gets people killed, but on the same token at least they’re smart enough to advance their own cause. the super left is the opposite, constantly pushing ridiculous ideas that push more and more people farther away from them and hurting their own cause.
you can’t even start a positive web site and sell something for a reasonable price to support yourself without it being related to evil capitalism, wal-mart, genocide!!!!
It’s people like this that make people that were thinking of becoming vegetarian turn the other way. It’s people like this that make people that were thinking of doing something positive just continue doing nothing. All of the vegetarians are just as bad as carnivores, trader joes is just as bad as wal-mart, obama is just as bad as hitler people drive me absolutely insane.
i really believe that there are a lot of people that don’t want progression to happen. they absolutely need bad things around them to have something to complain about. it’s not really about the animals or the environment for them. it’s about how they are better, sacrifice more, and are smarter then all the other people around them. why else would they push for things that hurt their own cause?
moderate activists are what actually change things. i guess what i’m saying is that cheyney and rove are criminals, but at least they further their cause. our cheyney and roves would just make sure that we didn’t get elected.
I need this apron. I plan on buying one as soon as I have some extra cash.
I would like to know where it comes from though which seems not to have been answered. Is this an American-made product?
I rarely buy new things anymore, so if I can’t get them used, I like to know they are sweatshop free at least. Can you let us know? I am not asking to be a dick and I totally understand why you are selling stuff. But, I feel the same way about sweatshops that I do about farms.
I am not usually one to wear booty shorts, but I don’t see why I can’t wear them over a pair of bicycling pants
I can’t afford any of this until next year. But, I will eventually buy it.
Oh, and to Ricky, if people debating about capitalism on an internet blog affects you so negatively that it stops you from becoming vegetarian (something personal and unrelated) then I doubt you were going to become veggie in the first place. It’s people who desperately look for any reason to give up that are the real harm to the movement. Now, I am not saying that you are like this, unless this little debate really did destroy all hope in vegetarianism for you. But, personal responsibility is far too lacking in people whether they be extremist or moderate.
If you want to go vegetarian and support certain movements, do it for your own reasons. Who cares what anyone else does? If every vegan on the planet suddenly bombed a group of puppies babies, I wouldn’t stop being vegan because I am vegan for my own reasons- the animals, the environment, my health, etc. Who cares what anyone else does?
I want a self-portrait.
the idea was that i was trying to get across is that when people make trivial arguments that make environmentalists sound like they have juvenile and unrealistic ideology it only hurts your own cause. doing positive things for yourself is great, but getting more people to join is what the true goal is. i think sometimes people forget that having a environmentally aware lifestyle isn’t what movements and websites like this are about, it’s about actually believing that with enough people we are going to change things. by turning off 1 person to changing their lifestyle be it environmental, dietary, or both you’re actually negating the difference that you’ve made on your own.
i’d rather have people throwing plastic bags in the mississippi and beating puppies on the 5 o clock news, then have someone say that we shouldn’t sell things to make money. guess who’s going to change more minds?
as far as people debating about capitalism on an internet blog (14 year old punk rockers that have read emma goldman pamphlets) i would hope that my constitution is a bit stronger then to change the way i live. my point was that silly statements are going to change people that are trying to find their way, not those that have already made their decision. so i’ll continue to have conversations with people in why i eat and live the way i do. you go ahead and start the conversation with “you know you shouldn’t buy things” and we’ll see who gets farther.
lastly, don’t type on a computer that is going to be being inhaled by an 8 year old in a 3rd world country in a few years while complaining about aprons. people love to complain about what others do while they do nothing.
Wow – I’m surprised to read backlash against these wonderfully creative and effective items. Try as we might, we simply cannot exist in the world without making some sort of impact. To try and dissuade good people from furthering important causes because of concerns over manufacturing, etc, is counterproductive and frankly, a little ridiculous. Take on Walmart. Take on Amazon.com. But geez Louise, don’t drop those gripes here.
I think these tongue-in-cheek items are smart, funny, and help bring about public awareness in a clever and light-hearted way.
The eco and animal rights movements need all the positive counter-propaganda we can get. So pay no attention to the naysayers….keep it up!
Computer recycling, Ricky http://www.dell.com/content/topics/global.aspx/services/asset_recycling/asset_recycling?c=us&cs=555&l=en&s=biz&ST=computer%20recycling&dgc=ST&cid=33433&lid=787068
And, I understand what you are saying. We need to get along and not fight. But, to many of us, capitalism is the root problem of animal issues, environment, human rights, etc. So, it’s not far fetched to discuss it, especially when the problems with it can be dealt with (you can see that the booty shorts are from a sweatshop free company now).
It is the fact that we challenge each other that makes each other think. If we turn off someone who is not self confident, they will have another chance. All we are doing is pushing each other to be the best we can. I don’t think Mr. Potter was offended by the requests. He honored them and bought from a new company. So, now we have something vegan ad sweatshop-free. It seems like a win win to me.
Those shorts might just be too short for my big booty. I can judge that more easily once you post the self portrait.
I need that apron. I’m clumsy as hell in general, but especially when I cook. I’ll ruin less clothing, make more sauces, and create more yumminess to feed my big veggie booty. Hooray!
Keep up the good work, Will. Dropping knowledge costs money. Those of us who you’ve helped to inform will support you with either our slim donations, purchases of coochie shorts, or well wishes.
If anyone can tell me where I can find vegan tamales in San Antonio, please lemme know. These posts are making me hungry.
of course i completely agree that it’s a win/win. however i think there is a group of activists that are so pessimistic, jaded, unrealistic, and ultimately self serving. i think some people really do enjoy being so extreme that they know it will get nothing done. somewhat similar to people that have a fear of success and do things to self destruct and it frustrates me and here’s why.
the first response to something that was a good, smart, positive idea included some of these gems.
“I have a lot of concerns about the popular use of selling items to earn money”
“Perhaps it is just ingrained in our culture that we have to “get” something before we support something”
they’re not invalid statements, but it says something about the way some peoples immediate response and negativity towards everything. It also feels as though there’s someone running their nails down a chalkboard every time i read “i have a lot of concerns about the popular use of selling items to earn money” i just don’t even know where i would begin in dissecting that statement. it does show a form of extremism and ignorance that is annoying and in a way dangerous . the second statement about having to get something before we support something is really insulting to people that sacrifice in their every day lives including their time, money, convenience, the list goes on.
recycling your computer would go into the same category. companies that claim to recycle are sending the outdated equipment out of the country for profit so it can be melted down by the poor. it’s what i was talking about with children in other countries that are inhaling our old computers. they’re the recyclers. i guess what i should do is tell you that what you’re doing is bad and a part of the problem. instead i applaud people that take the time to at least try and hopefully we can continue to find better ways to do things and progress. would the first thing you would say to someone trying to collect and recycle equipment that they’re perpetuating human greed and consumption by providing a service that makes it easier to consume more and more? or would you say thank you?
I love this apron!
Oh this is gonna be fun exposing you to America. Thank you for being such an idiot and thank you for motivating those who love America to stand up for the Constitution. You sir have awoken a sleeping giant.
I love that what infuriated the guy in the comment above so thoroughly that a ’sleeping giant’ has been awoken was the shopping page. Perhaps he’s upset that the bootie shorts aren’t offered in a wider variety of colors…?
Or maybe he’s upset that the shorts were too small for his bootie? Perhaps the “sleeping giant” wasn’t metaphorical, but a more literal description of his ample size?
I think maybe you all were a little hard on the first poster “Lynn”. It seems to me that she was merely raising a concern, not criticizing. I didn’t think she was implying that Will was making a bunch of moola off of the aprons, but that the main winner here was the manufacturer of the aprons. As a volunteer in a non-profit, I too struggle with ways to raise money, and I agree that it would be great if we could get people to support us without selling stuff. I’m glad you all like the aprons, and they are cute – but I’m guessing that Wil is only making $8 or so per apron. Could we have all just donated $10 and saved him the trouble of getting the aprons?
Look – I don’t have any magical solutions, but I agree that it would be nice if we could push ourselves to support the causes that we believe in without shopping. Hemp and Sweatshop free or not.
People always ask me – “well what do I get for becoming a member?” I say “you get to support a local non-profit that advocates for animals”. Putting together membership perks just takes time from what we could be doing for animals. I’m sure that Will spent a good amount of time putting together the apron deal.
Anyway – Will thanks for all that you are doing.
I’ll send a donation, but not through PayPal because I severly dislike them.
Thank you for this wonderful site. Its surely one of the very best I’ve seen in many years of using the internet.
Thank you David!
Thanks for these products. As the only vegan in my class at a vet school with a heavy food-animal focus, it’s a constant challenge to keep my cool and represent all of veganism and animal rights in a positive light to my 90 classmates. Humor, grace and a LOT of cookies have helped humanise veganism to my peers, some of whom previously didn’t even know what the term meant. Your apron is an invitation to conversation and draws attention to how rational and non-militant green folk are in the face of the irrationality and bellicosity of the green scare–thank you for that! Regarding all the complaints, remember that you catch more flies with honey (or agave nectar) than with vinegar (and now I’m sure I’ll be called out for metaphorical cruelty to flies).
Thank you, Kavitha!
I am not trying to nit pick. I know that there are only so many options for the conscious minded and I LOVE these items. What can I say? The consumer in me is being fed.
But American Apparel? I have serious issues with their view of women and their head of company’s actions. Without going into a diatribe, I just really hate thinking that you guys actually gave them money. That said, I understand that any money I spend on them now goes to you guys so I am totally buying them shorts!
Why don’t you have any fliers for people to put up to get word about the site out?
@John:
I’d love to. It’s a lack of time, not interest. If anyone would like to volunteer to help out with creating fliers like this, please let me know!
yea, american apparrell is evil to humans.
but how do we know they were “bought” ….